Contents for the ‘Clients’ Category


ARTLAB+ at Smithsonian’s Hirshhorn Museum provides free space, equipment and guidance for teens who want to hang out, mess around, and geek out with high-end technology. Students produce their own projects with access to pro-level video and photo gear, music and recording equipment, video games and graphic design resources.

We were thrilled to work with ARTLAB+ on a marketing strategy to boost student participation in the program. After in-depth discovery and background research, we offerred a range of campaign options, and ultimately implemented a strategy to bring in more students by building partnerships with community groups across DC.

The results were exciting. We connected ARTLAB+ with more than 52 potential new community partners, and established a partnership network with a combined reach of over 4600 students. Only weeks after our work, ARTLAB+ staff reported that student programs were booked to capacity and their focus was on expanding partnerships for the future.

Smithsonian Hirshhorn ARTLAB+ student interest wordcloud - eSocialMediaShop



Artomatic LogoArtomatic is the DC area’s biggest arts festival – attracting more than 70,000 visitors to see work by more than 1500 artists and performers over 6 weeks at its 2012 event.

Artomatic is well-known for transforming empty spaces into vibrant arts communities that celebrate creativity and create a unique and exciting event for tens of thousands of visitors – all free to visit. Anyone can show art at Artomatic; there is no criteria to participate, and art is selected on a first-come, first serve basis. Every night of the event, thousands of people visit Artomatic to discover new art, listen to music, go on dates, grab a drink, and mingle with the creative community.

As the Marketing Team lead for Artomatic, eSocialMediaShop Principal Eric Shutt manages the marketing strategy, schedule, and production teams for marketing Artomatic. A few highlights from Artomatic’s 2012 marketing work include:

Artomatic’s PR team generated more news and blog mentions for the 2012 event than ever before, including coverage by NBC, CBS, Washington Post, and Washington Post Express.

Artomatic 2012 Event Design by Ferro plus Ferro

The design team at Ferro + Ferro managed graphic design and production for the event’s branding, print materials, advertising, and web graphics.

Artomatic also engaged designers from across the region in an open-call for original poster designs, which were featured in Artomatic’s social media channels.

Artomatic’s social media team engaged fans of Artomatic on the web, featuring highlights from the event and unique aspects of the visitor experience. Artomatic’s Facebook fans nearly doubled during the event, and we expanded our reach on channels like Twitter, Flickr, and Pinterest.

Artomatic Facebook Page

Artomatic partnered with Social@Ogilvy on a custom web app to create a mobile experience for visitors to find artists, navigate the event schedule, and connect with Artomatic through social media. The web app was promoted throughout the visitor experience – at the event, in promotional materials, and on the web.

Artomatic Mobile Poster by Social at Ogilvy - 1 Artomatic Mobile Poster by Social at Ogilvy - 2

Artomatic Mobile Poster by Social at Ogilvy - 3 Artomatic Mobile Poster by Social at Ogilvy - 4

Finally, Artomatic’s video team produced an engaging video series to showcase the amazing experience that visitors could expect to see at the 2012 event, and for years to come.




TEDxWDC client image v2 - eSocialMediaShopIn the spirit of ideas worth spreading, TED has created a program called TEDx – a program of local, self-organized events that bring people together to share an experience like TED’s signature speaker series events.

TEDxWDC brings together some of DC’s most creative entreprenures and influencers to speak about ideas and projects that will not only allow the city’s creative community to connect, but will also enable the city to meet its goals for economic development.

Under the theme of The Creative City: Entrepreneurship, Creativity, and Innovation, TEDxWDC is dedicated to promoting communication between the creative economic clusters in Washington, DC – with the goal of strengthening both the creative and financial economies in and around the District.

eSocialMediaShop was proud to partner with TEDxWDC to manage marketing and ticket sales for the event. We coordinated TEDxWDC’s online content and promotion strategy across the event’s website, email, and social media channels.

Before the event, we focused on generating ticket sales with the help of our incredible network of speakers and supporters. On Facebook, we highlighted our exciting list of presenters and aspects of the program that attendees could expect.

TEDxWDC Facebook Page

At TEDxWDC, BeauxArt Media partnered to produce a highlight reel and capture all of the speakers’ presentations. We created a TEDxWDC YouTube channel to promote the presentations and extend the life of TEDxWDC beyond the event itself.

TEDxWDC YouTube Channel image

We posted live updates from TEDxWDC on Twitter, and used photo sharing to create a “tweet-book” time capsule summary of the event.

TEDxWDC Twitter Page

TEDxWDC Twitter Image

Most importantly, ticket sales and attendance to the sold-out event surpassed expectations by more than 50%.TEDxWDC Ticket Sales


Above all, it was exciting to work with such a diverse and inspiring group of influencers in the DC creative community, who are truly working hard every day to make Washington America’s greatest cultural capital.


FORWARD Festival

FORWARD is Washington, D.C.’s five day festival celebrating electronic creative culture – music, art, and new media. In its fifth year, FORWARD 2012 continued a tradition of bringing artists and attendees cutting edge programming centered on live performances, art exhibitions, and workshops.

FORWARD 2012 featured more than 40 electronic music artists at nine venues in DC, with more than 40 separate events and workshops.

eSocialMediaShop managed email marketing for FWDfest 2012 – to drive ticket sales, boost Facebook fans, and showcase the amazing content that festival visitors could expect. Combined, email and social media contributed 54% of web traffic to the FWDfest ticket sales page.


Forward 2012 Teaser Video! from XCulture on Vimeo.

FORWARD 2012 Trailer from XCulture on Vimeo.

ForwardDC - Facebook Page





Old City Green

Run by urban farming pros, OLD CITY green boasts a garden center in the the city that D.C. residents can visit for supplies, workshops and special events.

We worked with OLD CITY green to execute a social marketing campaign through email, social media, and social advertising – targeted at local urban agriculture enthusiasts – to boost sales and attendance at special events.

We offerred exclusive deals to Facebook fans, answered customers’ gardening questions on Twitter during peak planting season, and promoted OLD CITY green through all of it’s online channels.

The campaign saw a huge increase in online exposure for OLD CITY green. Facebook reach jumped 900%, Twitter mentions increased by 9000%, and the click-through rate on emails nearly doubled.

Modern Liquors

Modern Liquors is a historic specialty wine and liquor shop here in Washington DC. At the corner of 9th & M St. NW, it looks like an ordinary corner store from the outside – but Modern Liquors has been in business since the prohibition-era, and now even stocks it’s own exclusive, hand crafted Filibuster Bourbon whiskey available only through the store. They offer a great selection of hard-to-find specialty liquors, and some great hometown DC brews to boot.

To help boost customers, we created a campaign for Modern Liquors featuring special offers available only to Facebook fans. We promoted the offers on social media, and with email, hyper-targeted Facebook ads, and outreach to neighborhood groups and blogs.

Modern Liquors not only saw a jump in their online reach, but also got more customers in the door for regular wine and liquor tastings and helped boost sales at the register.




Azi’s Cafe

Azi’s Cafe is a great coffee and pastry shop in Shaw, DC.  When they wanted help attracting more neighborhood customers, we worked with them to set up and expand their full social media presence.

We created a campaign to increase Facebook fans, Foursquare check-ins, and Yelp reviews by promoting a series of specials available exclusively to customers who found the deal through social media channels. The campaign was supported with hyper-targeted Facebook ads and outreach to neighborhood groups and blogs.

The campaign generated the foundation for a full social media presence, and created new tools to support the store’s future marketing efforts.




Interfaith Alliance

Interfaith Alliance is the leading advocacy organization dedicated to protecting both faith and freedom: respecting individual rights, protecting the boundary between religion and politics, and uniting diverse voices to challenge extremism and build common ground.

We worked with Interfaith Alliance to re-conceptualize and expand social media integration on their websites, including the organization’s main website, and the website for their nationally syndicated radio show State of Belief.

First, we developed an in-depth content strategy to expand the reach of their message. After identifying target audiences, content types, and distribution tactics, we went to work integrating social media into their websites – to accomplish the goals of expanded reach, engagement, and content sharing.

For the main website, we created several page layout variations with deeper social media integration and expanded options for presenting fresh social media content to visitors.

Interfaith Alliance’s web team implemented our recommendations on the State of Belief website and immediately saw a sustained, significant increase in content sharing and engagement around new radio episodes.

State of Belief Website – Social Media Integration:

State of Belief Wireframes p2 - eSocialMediaShop

Interfaith Alliance Website, Social Media Integration








First Cup Cafe

First Cup Cafe is a coffee shop in D.C. that prides itself on being neighborhood friendly, with a wide range of coffees from around the world, great lunch options, custom catering, and meeting space for business meetings. Located across from the DC Convention Center, it’s perfect for everyone from DC locals to out-of-towners visiting for large conferences.

To increase First Cup Cafe’s customer base and social reach, we created a campaign based on customer favorites, available to anyone who “Likes” First Cup Cafe on Facebook. After six weeks, four specials, and one delicious photo shoot, First Cup Cafe saw some tasty results.

The campaign boosted website traffic by 90%, increased Facebook fans by more than 3x, and increased First Cup Cafe’s social reach on Facebook by more than 725%! Best of all, First Cup Cafe staff saw more customers in the store, and return visitors asking for the Facebook specials.




The Bike Rack

The Bike Rack DC logoWe worked with The Bike Rack DC on a full web campaign to boost online engagement, Facebook fans, and new customers.

To get started, we completed a full content strategy for all of The Bike Rack’s marketing channels and scheduled our campaign. We built a custom Facebook campaign – The Bike Rack Holiday Gear Giveaway – to give special perks to Facebook Fans, and spread the holiday love.

Supported by email marketing and Facebook ads, the campaign doubled The Bike Rack’s Facebook fans, increased website engagement by more than 150%, and increased their email list size by almost 10%.

The Bike Rack DC Facebook Holiday Gear Giveaway Like

The Bike Rack Facebook Holiday Gear Giveaway Ads 1    The Bike Rack Facebook Holiday Gear Giveaway Ads 3

The Bike Rack Facebook Holiday Gear Giveaway Multitool Like Us

The Bike Rack Facebook Holiday Gear Giveaway Bike Lock Enter

The Bike Rack Facebook Holiday Gear Giveaway Bike Helmet Enter


The Bike Rack Facebook Holiday Gear Giveaway Bike Gift Card EnterThe Bike Rack Facebook Holiday Gear Giveaway Bike Gift Card EnterThe Bike Rack Facebook Holiday Gear Giveaway Bike Gift Card Enter


Bike Rack DC Facebook Page 1

 The Bike Rack DC Facebook Likes

 Bike Rack Facebook Recommendations

The Bike Rack Facebook Campaign Results

The Bike Rack Campaign Website Results

The Bike Rack Website Data Results

The Bike Rack Web Data Traffic Flow Results


Emails Sent - The Bike Rack

Bike Rack Yelp Review Keyword Analysis