Contents for the ‘Arts & Entertainment’ Category


ARTLAB+ at Smithsonian’s Hirshhorn Museum provides free space, equipment and guidance for teens who want to hang out, mess around, and geek out with high-end technology. Students produce their own projects with access to pro-level video and photo gear, music and recording equipment, video games and graphic design resources.

We were thrilled to work with ARTLAB+ on a marketing strategy to boost student participation in the program. After in-depth discovery and background research, we offerred a range of campaign options, and ultimately implemented a strategy to bring in more students by building partnerships with community groups across DC.

The results were exciting. We connected ARTLAB+ with more than 52 potential new community partners, and established a partnership network with a combined reach of over 4600 students. Only weeks after our work, ARTLAB+ staff reported that student programs were booked to capacity and their focus was on expanding partnerships for the future.

Smithsonian Hirshhorn ARTLAB+ student interest wordcloud - eSocialMediaShop



Artomatic LogoArtomatic is the DC area’s biggest arts festival – attracting more than 70,000 visitors to see work by more than 1500 artists and performers over 6 weeks at its 2012 event.

Artomatic is well-known for transforming empty spaces into vibrant arts communities that celebrate creativity and create a unique and exciting event for tens of thousands of visitors – all free to visit. Anyone can show art at Artomatic; there is no criteria to participate, and art is selected on a first-come, first serve basis. Every night of the event, thousands of people visit Artomatic to discover new art, listen to music, go on dates, grab a drink, and mingle with the creative community.

As the Marketing Team lead for Artomatic, eSocialMediaShop Principal Eric Shutt manages the marketing strategy, schedule, and production teams for marketing Artomatic. A few highlights from Artomatic’s 2012 marketing work include:

Artomatic’s PR team generated more news and blog mentions for the 2012 event than ever before, including coverage by NBC, CBS, Washington Post, and Washington Post Express.

Artomatic 2012 Event Design by Ferro plus Ferro

The design team at Ferro + Ferro managed graphic design and production for the event’s branding, print materials, advertising, and web graphics.

Artomatic also engaged designers from across the region in an open-call for original poster designs, which were featured in Artomatic’s social media channels.

Artomatic’s social media team engaged fans of Artomatic on the web, featuring highlights from the event and unique aspects of the visitor experience. Artomatic’s Facebook fans nearly doubled during the event, and we expanded our reach on channels like Twitter, Flickr, and Pinterest.

Artomatic Facebook Page

Artomatic partnered with Social@Ogilvy on a custom web app to create a mobile experience for visitors to find artists, navigate the event schedule, and connect with Artomatic through social media. The web app was promoted throughout the visitor experience – at the event, in promotional materials, and on the web.

Artomatic Mobile Poster by Social at Ogilvy - 1 Artomatic Mobile Poster by Social at Ogilvy - 2

Artomatic Mobile Poster by Social at Ogilvy - 3 Artomatic Mobile Poster by Social at Ogilvy - 4

Finally, Artomatic’s video team produced an engaging video series to showcase the amazing experience that visitors could expect to see at the 2012 event, and for years to come.




TEDxWDC client image v2 - eSocialMediaShopIn the spirit of ideas worth spreading, TED has created a program called TEDx – a program of local, self-organized events that bring people together to share an experience like TED’s signature speaker series events.

TEDxWDC brings together some of DC’s most creative entreprenures and influencers to speak about ideas and projects that will not only allow the city’s creative community to connect, but will also enable the city to meet its goals for economic development.

Under the theme of The Creative City: Entrepreneurship, Creativity, and Innovation, TEDxWDC is dedicated to promoting communication between the creative economic clusters in Washington, DC – with the goal of strengthening both the creative and financial economies in and around the District.

eSocialMediaShop was proud to partner with TEDxWDC to manage marketing and ticket sales for the event. We coordinated TEDxWDC’s online content and promotion strategy across the event’s website, email, and social media channels.

Before the event, we focused on generating ticket sales with the help of our incredible network of speakers and supporters. On Facebook, we highlighted our exciting list of presenters and aspects of the program that attendees could expect.

TEDxWDC Facebook Page

At TEDxWDC, BeauxArt Media partnered to produce a highlight reel and capture all of the speakers’ presentations. We created a TEDxWDC YouTube channel to promote the presentations and extend the life of TEDxWDC beyond the event itself.

TEDxWDC YouTube Channel image

We posted live updates from TEDxWDC on Twitter, and used photo sharing to create a “tweet-book” time capsule summary of the event.

TEDxWDC Twitter Page

TEDxWDC Twitter Image

Most importantly, ticket sales and attendance to the sold-out event surpassed expectations by more than 50%.TEDxWDC Ticket Sales


Above all, it was exciting to work with such a diverse and inspiring group of influencers in the DC creative community, who are truly working hard every day to make Washington America’s greatest cultural capital.


FORWARD Festival

FORWARD is Washington, D.C.’s five day festival celebrating electronic creative culture – music, art, and new media. In its fifth year, FORWARD 2012 continued a tradition of bringing artists and attendees cutting edge programming centered on live performances, art exhibitions, and workshops.

FORWARD 2012 featured more than 40 electronic music artists at nine venues in DC, with more than 40 separate events and workshops.

eSocialMediaShop managed email marketing for FWDfest 2012 – to drive ticket sales, boost Facebook fans, and showcase the amazing content that festival visitors could expect. Combined, email and social media contributed 54% of web traffic to the FWDfest ticket sales page.


Forward 2012 Teaser Video! from XCulture on Vimeo.

FORWARD 2012 Trailer from XCulture on Vimeo.

ForwardDC - Facebook Page





Humanities Council

Humanities Council LogoA few weeks before its annual Humanities Awards, The Humanities Council of Washington DC hired eSocialMediaShop to help boost ticket sales.

The 2011 honorees represent some of the best creative and cultural work happenning today in the District, and we were excited to help bring attention to the event.

We got to work on a plan to boost ticket sales with a combination of email, social media, and social PR. The results were great: a 500% jump in ticket sales in the two weeks leading up to the event, with excellent engagement in social media.

Read more about the event and honorees on the event page.



Humanities Council Results

Humanities Council Tweet 2

Humanities Council Tweet 3




Art All Night: Nuit Blanche DC

Art All Night - Nuit Blanche DCWhen a passionate team of Washington, DC’s creative community decided to bring the world famous Nuit Blanche arts festival to our nation’s capitol, the organizers of Art All Night: Nuit Blanche DC tapped eSocialMediaShop to manage the full range of marketing services for the event.

We worked together to conceptualize the festival’s online marketing strategy, social media, mobile marketing, and more. We worked with partners at Shaw Main Streets, epgPR, DCCAH, Curating for a Cause, Art Soiree, Goethe Institut, and more to bring the festival to life for over 15,000 visitors.


Art All Night: Nuit Blanche DC Recap

View more presentations from eSocialMediaShop






B&B Music World

B&B Music Lessons Feature ImageThe DC region’s leader in providing in-home music lessons, B&B Music World tapped eSocialMediaShop to help strategize and execute the re-launch of their website, social media, and email marketing.

We worked together to connect with students and parents, boost referrals, and increase music lesson registrations.





Soldier Billboard Project

Soldier Billboard ProjectSoldier Billboard Project is a nationally-touring, controversial portrait photography project by artist Suzanne Opton that displays portraits of living Iraq war veterans.

When Soldier Billboard Project visited DC, we helped to integrate mobile marketing into the billboard concepts and website, as well as monitor and analyze public interaction with the marketing campaign in the DC metro.





FOTODC LogoWhen FOTODC was getting ready to launch their new website designed by Insomniac Design, eSocialMediaShop was tapped to help move the content from their old website to the new JOOMLA platform.

We worked with our partners at DNL Omnimedia to transfer the web content, ensure clean page formatting, tie up loose ends in the website navigation, and ensure that the website was in tip-top shape for the launch.




Imagination Stage

Imagination Stage - logoWhen Imagination Stage wanted to boost summer-camp registrations in 2010, we worked with XAgency to create and execute a social media campaign to build buzz around their summer programs.

We hit Facebook with photos, and backed up our social media campaign with an improved website landing-page, and consistent email marketing.