ARTLAB+ at Smithsonian’s Hirshhorn Museum provides free space, equipment and guidance for teens who want to hang out, mess around, and geek out with high-end technology. Students produce their own projects with access to pro-level video and photo gear, music and recording equipment, video games and graphic design resources.
We were thrilled to work with ARTLAB+ on a marketing strategy to boost student participation in the program. After in-depth discovery and background research, we offerred a range of campaign options, and ultimately implemented a strategy to bring in more students by building partnerships with community groups across DC.
The results were exciting. We connected ARTLAB+ with more than 52 potential new community partners, and established a partnership network with a combined reach of over 4600 students. Only weeks after our work, ARTLAB+ staff reported that student programs were booked to capacity and their focus was on expanding partnerships for the future.