Artomatic LogoArtomatic is the DC area’s biggest arts festival – attracting more than 70,000 visitors to see work by more than 1500 artists and performers over 6 weeks at its 2012 event.

Artomatic is well-known for transforming empty spaces into vibrant arts communities that celebrate creativity and create a unique and exciting event for tens of thousands of visitors – all free to visit. Anyone can show art at Artomatic; there is no criteria to participate, and art is selected on a first-come, first serve basis. Every night of the event, thousands of people visit Artomatic to discover new art, listen to music, go on dates, grab a drink, and mingle with the creative community.

As the Marketing Team lead for Artomatic, eSocialMediaShop Principal Eric Shutt manages the marketing strategy, schedule, and production teams for marketing Artomatic. A few highlights from Artomatic’s 2012 marketing work include:

Artomatic’s PR team generated more news and blog mentions for the 2012 event than ever before, including coverage by NBC, CBS, Washington Post, and Washington Post Express.

Artomatic 2012 Event Design by Ferro plus Ferro

The design team at Ferro + Ferro managed graphic design and production for the event’s branding, print materials, advertising, and web graphics.

Artomatic also engaged designers from across the region in an open-call for original poster designs, which were featured in Artomatic’s social media channels.

Artomatic’s social media team engaged fans of Artomatic on the web, featuring highlights from the event and unique aspects of the visitor experience. Artomatic’s Facebook fans nearly doubled during the event, and we expanded our reach on channels like Twitter, Flickr, and Pinterest.

Artomatic Facebook Page

Artomatic partnered with Social@Ogilvy on a custom web app to create a mobile experience for visitors to find artists, navigate the event schedule, and connect with Artomatic through social media. The web app was promoted throughout the visitor experience – at the event, in promotional materials, and on the web.

Artomatic Mobile Poster by Social at Ogilvy - 1 Artomatic Mobile Poster by Social at Ogilvy - 2

Artomatic Mobile Poster by Social at Ogilvy - 3 Artomatic Mobile Poster by Social at Ogilvy - 4

Finally, Artomatic’s video team produced an engaging video series to showcase the amazing experience that visitors could expect to see at the 2012 event, and for years to come.



The Smithsonian National Museum of African American History and Culture



Marketing Strategy, Ticket Sales, Email, Social Media

Soldier Billboard Project

Social Media, Mobile Marketing

Social Buzz

  • Could not connect to Twitter