First Cup Cafe

First Cup Cafe is a coffee shop in D.C. that prides itself on being neighborhood friendly, with a wide range of coffees from around the world, great lunch options, custom catering, and meeting space for business meetings. Located across from the DC Convention Center, it’s perfect for everyone from DC locals to out-of-towners visiting for large conferences.

To increase First Cup Cafe’s customer base and social reach, we created a campaign based on customer favorites, available to anyone who “Likes” First Cup Cafe on Facebook. After six weeks, four specials, and one delicious photo shoot, First Cup Cafe saw some tasty results.

The campaign boosted website traffic by 90%, increased Facebook fans by more than 3x, and increased First Cup Cafe’s social reach on Facebook by more than 725%! Best of all, First Cup Cafe staff saw more customers in the store, and return visitors asking for the Facebook specials.




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