FORWARD Festival

FORWARD is Washington, D.C.’s five day festival celebrating electronic creative culture – music, art, and new media. In its fifth year, FORWARD 2012 continued a tradition of bringing artists and attendees cutting edge programming centered on live performances, art exhibitions, and workshops.

FORWARD 2012 featured more than 40 electronic music artists at nine venues in DC, with more than 40 separate events and workshops.

eSocialMediaShop managed email marketing for FWDfest 2012 – to drive ticket sales, boost Facebook fans, and showcase the amazing content that festival visitors could expect. Combined, email and social media contributed 54% of web traffic to the FWDfest ticket sales page.


Forward 2012 Teaser Video! from XCulture on Vimeo.

FORWARD 2012 Trailer from XCulture on Vimeo.

ForwardDC - Facebook Page





The Smithsonian National Museum of African American History and Culture



Marketing Strategy, Ticket Sales, Email, Social Media

Soldier Billboard Project

Social Media, Mobile Marketing

Social Buzz