Interfaith Alliance is the leading advocacy organization dedicated to protecting both faith and freedom: respecting individual rights, protecting the boundary between religion and politics, and uniting diverse voices to challenge extremism and build common ground.
We worked with Interfaith Alliance to re-conceptualize and expand social media integration on their websites, including the organization’s main website, and the website for their nationally syndicated radio show State of Belief.
First, we developed an in-depth content strategy to expand the reach of their message. After identifying target audiences, content types, and distribution tactics, we went to work integrating social media into their websites – to accomplish the goals of expanded reach, engagement, and content sharing.
For the main website, we created several page layout variations with deeper social media integration and expanded options for presenting fresh social media content to visitors.
Interfaith Alliance’s web team implemented our recommendations on the State of Belief website and immediately saw a sustained, significant increase in content sharing and engagement around new radio episodes.
State of Belief Website – Social Media Integration:
Interfaith Alliance Website, Social Media Integration: