Run by urban farming pros, OLD CITY green boasts a garden center in the the city that D.C. residents can visit for supplies, workshops and special events.
We worked with OLD CITY green to execute a social marketing campaign through email, social media, and social advertising – targeted at local urban agriculture enthusiasts – to boost sales and attendance at special events.
We offerred exclusive deals to Facebook fans, answered customers’ gardening questions on Twitter during peak planting season, and promoted OLD CITY green through all of it’s online channels.
The campaign saw a huge increase in online exposure for OLD CITY green. Facebook reach jumped 900%, Twitter mentions increased by 9000%, and the click-through rate on emails nearly doubled.