TEDxWDC

TEDxWDC client image v2 - eSocialMediaShopIn the spirit of ideas worth spreading, TED has created a program called TEDx – a program of local, self-organized events that bring people together to share an experience like TED’s signature speaker series events.

TEDxWDC brings together some of DC’s most creative entreprenures and influencers to speak about ideas and projects that will not only allow the city’s creative community to connect, but will also enable the city to meet its goals for economic development.

Under the theme of The Creative City: Entrepreneurship, Creativity, and Innovation, TEDxWDC is dedicated to promoting communication between the creative economic clusters in Washington, DC – with the goal of strengthening both the creative and financial economies in and around the District.

eSocialMediaShop was proud to partner with TEDxWDC to manage marketing and ticket sales for the event. We coordinated TEDxWDC’s online content and promotion strategy across the event’s website, email, and social media channels.

Before the event, we focused on generating ticket sales with the help of our incredible network of speakers and supporters. On Facebook, we highlighted our exciting list of presenters and aspects of the program that attendees could expect.

TEDxWDC Facebook Page

At TEDxWDC, BeauxArt Media partnered to produce a highlight reel and capture all of the speakers’ presentations. We created a TEDxWDC YouTube channel to promote the presentations and extend the life of TEDxWDC beyond the event itself.

TEDxWDC YouTube Channel image

We posted live updates from TEDxWDC on Twitter, and used photo sharing to create a “tweet-book” time capsule summary of the event.

TEDxWDC Twitter Page

TEDxWDC Twitter Image

Most importantly, ticket sales and attendance to the sold-out event surpassed expectations by more than 50%.TEDxWDC Ticket Sales

 

Above all, it was exciting to work with such a diverse and inspiring group of influencers in the DC creative community, who are truly working hard every day to make Washington America’s greatest cultural capital.

 


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