Steve Krug - Dont Make Me Think - A Common Sense Approach to Web Usability
One of the biggest challenges in Online Marketing faced by business managers is how to identify and implement the best ways to use the Internet to work towards achieving business goals.

Don’t Make Me Think! A Common Sense Approach to Web Usability is a guide to best practices on the web, that connects the value of simple Website User Testing practices to a successfully designed and executed Website. Written simply enough to be read cover-to-cover on your next plane ride, it covers everything from a functional approach, to the steps you can take to do super-simple Website User Testing yourself, on the cheap.

Since Kira Marchenese at Kira’s Blog: Online Communications for Non Profits first threw this book at us, we’ve used and recommend the read as a great resource to guide clients and companies to success with the Web and Social Media. Get a fresh perspective on how to make your website work for you! There’s a lot you can do yourself, or drop us a note and we can help.

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