Thanks to the Jess3 Blog for a tip to the new “Most Liked” feature. More than a typical Facebook Page, it’s a social media strategy that’s carefully crafted retail and business. You can’t miss it, and before you know it, you’re a Fan in two clicks. Fresh on the Facebook page is “Just a reminder: Last day to get $39 jeans! In stores & online.”Whew – we forgot – so we may need to get two pairs!

With all the hype on how to use Facebook for buisness, Urban Outfitter’s new Facebook strategy offers a few solid guidelines. Make it clear, easy, and useful. Plan the web navigation with precision, and design it to influence use. A well executed plan can do a great deal to spark new interest, encourage engagement, and net sales.



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